Abbott Sales Excellence Transformation | Halifax Asia
Halifax Consulting Asia upskilled Abbott's sales and technical teams with tailored online programs, boosting healthcare sales performance and market impact.
What challenges did Abbott Sales Excellence Transformation | Halifax Asia face?
Abbott decided to reorganize one of its divisions, which caused a lot of disruption. The group had also recently recruited new salespeople and technical engineers who needed to be integrated quickly. During a difficult period in the health systems in the midst of a pandemic, it was necessary to strengthen the commercial posture of the company’s technical engineers in this new commercial environment. A project was therefore launched to optimize their sales performance.
How did Halifax Consulting help Abbott Sales Excellence Transformation | Halifax Asia?
Our consultants have set up a 100% online learning course specially adapted to Abbott’s problems and tools:
- 3 courses for salespeople: 2 in sales and 1 in negotiation; these are based on the THE LEAD METHOD® and THE DEAL METHOD®.
- 2 courses for technical engineers to develop their commercial posture.
- 3 courses for salespeople: 2 in sales and 1 in negotiation; these are based on the THE LEAD METHOD® and THE DEAL METHOD®.
- 2 courses for technical engineers to develop their commercial posture.
What were the keys to success?
- Very good knowledge of the healthcare market and hospital sales by the Halifax team
- High flexibility and adaptability of the system
- Individualization in some parts of the module
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