Halifax Consulting

TotalEnergies: Driving Sales Excellence

How Halifax helped TotalEnergies build sustainable commercial growth.

What challenges did TotalEnergies Sales Success Story face?

TotalEnergies’ Lubricants business is growing in the LATAM, APAC & African region. The company was aiming to improve distributor management around the globe through an approaching focusing on crux situations and adapted to the maturity of different regional markets. This led to a specific Channel Management program for its global distribution network.

How did Halifax Consulting help TotalEnergies Sales Success Story?

The bespoke program was designed to reflect the seven stages in the distributor management program, with business-related exercises and cases specific to each stage. All training was provided via distance learning, including an array of activities such as e-learning, sharing best practices and exercises.

What were the keys to success?

  • Courses tailored to each market segment.
  • Project management by multiple in-house contributors.
  • An ability to provide the same rollout in different languages and regions.

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